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About David W. Richardson, CSP

Chart of Projects and Assignments
by David W. Richardson, CSP

Sales and Marketing

General Electric GE Supply
Group Size 25, totaling 1100
Various Locations Nationally
General Electric charged Dave with developing a Persuasive Sales/Presentation Skills training program designed to help their salespeople and managers work together more effectively with executives and senior managers of their client base. He spent several days in the field with salespeople and managers to customize this program.  A program was designed including video cassettes, audio cassettes, workbooks, pocket guides and pre- and post-valuation instruments.

Kirschner Medical
Group Size 44
Location: Timonium, MD
Worked in field with sales representatives and managers to research company for development of customized sales and management training programs. Also delivered keynotes at sales meetings and seminars conducted during the program implementation.

Air Express International
Group Size 24, totaling 188
Locations, Various Cities in the U.S.A.
The challenge was to teach a group of bright sales professionals how to sell an intangible product in a price-driven marketplace.  Spending three days working with salespeople and managers in the field, Dave designed a two-day workshop that was delivered 12 times throughout North America.  Also were used customized workbooks, audio tapes, pocket guides, and an intensive three-month follow-up program was directed through Dave's office. Salespeople were given a toll-free number to seek Dave's consulting assistance for one year after the workshop.

Sales Strategy

Herman Hirsch, Inc.
Group Size 40
Location:  Graz, Austria
Hirsch is a manufacturer of watchbands in Graz, Austria. Dave customized an educational seminar for the presidents of its international division. Several sales and management strategies and systems were integrated into the program. It was so successful that Dave was asked to return with additional customized programs and materials.

Bayer Health Care
Group Size 300
Location: Terrytown, NY
The challenge was to help their salespeople increase their leverage in hospitals through the placement of their chemistry analyzers and reagents. Dave spent several days working with salespeople in the field to better understand the sales process and its impediments. A sales strategy program to be delivered over three years was developed and integrated into Technician's overall training program.

Presentation Skills

Group Sizes 12, totaling 2000
Locations Worldwide
How does one teach high profile accountants, auditors, and consultants to deliver powerful executive presentations? Dave designed a Basic Oral Presentation Skills workshop for their consultants and managers throughout the world. Recognizing a further need, Dave designed an Advanced Boardroom Skills workshop for partners and senior managers.

Group Size 50
Locations: Chicago/Philadelphia
In preparation for selling network advertising space for the Olympics, Dave conducted a customized two-day sales and presentation skills workshop. During the meeting these high-powered sales professionals saw not only significant improvement in themselves, but in others as well.  Customized workbooks and audio cassettes were used in this program.

Competitive Presentations 

Honeywell Utilities
Group Size 7+
Locations:  Denver, Minneapolis, Chicago, San Antonio, Las Vegas

In preparation for competitive presentations to high profile HUD energy executives, Dave worked with the teams to help them craft a winning message to the selection committee.  With his coaching and input, Honeywell has now won over 90% of their projects.

Opus West Construction
Group Size 10
Location:  Phoenix, AZ

The challenge was to win a multi-million dollar project at Arizona State University against three strong, well placed construction firms.  Coaching the team on every phase of the presentation, Dave helped them successfully win this high profile project


South African Jewelers Organization
Group Size 160
Locations in Johannesburg, Capetown, Durban, Port Elizabeth, South Africa
This association wanted to bring together its members to four locations within the Republic of South Africa. Using customized workbooks, audio and video cassettes, Dave created a program to help the jewelers maximize their competitive advantage in their marketplace.

Group Size 62
Location: Wilmington, DE
The apparel division was in need of a dynamic educational program for their customers. Dave was engaged to create and deliver a customized workshop during key management sessions.

The Alaska Visitors & Convention Bureau
Group Size 370
Location: Skagway, AK
How do you help tour operators faced with a three-month season to improve their customer service? After traveling throughout Alaska for nine days and meeting numerous tour companies, Dave designed a rousing, three-hour workshop for the bureau's annual meeting.  The customization was revolutionary and the program is still being talked about as the best ever.

Dive Equipment Manufacturers Assn. (DEMA)
Group Size 950
Locations: Houston and Orlando
Dive shop owners from all over North America attended the industry's largest convention and trade show. Dave was charged with designing three business management seminars. So successful were these workshops that they were conducted at conventions for three consecutive years. Participants received customized workbooks and handouts.

To Schedule a Speaking Engagement or 
Consultation with David W. Richardson, CSP 
Call 1-800-338-5831,
480-451-8808 or e-mail us at