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Book 3 of 4
When was the last time you sat through a presentation that was
totally boring? When was the last time you delivered a
presentation that was totally boring? Book 3 is packed with great ideas
on such key areas as how to present technical information to
non-technical listeners, how not to let your timing kill your
presentation, and how to deal with a difficult or hostile audience.
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not enough to have a well thought out, rehearsed presentation. As
presenters we must be able to anticipate any opportunity, problem, or
challenge when it appears. We must be ready to shift gears, change our
approach, and modify our message in order to reach a difficult audience
who is “not getting it.”
e-book is jam packed with simple to use tips on how to make your
presentations more dynamic than ever.
Sometimes It’s What You Don’t Do
it amazing . . . we always focus on what we should do. This chapter
will focus on four things you definitely don’t want to do such as
memorizing your presentation, reading your presentation, or even
something as simple as eating a big meal just before a speech. If you
know what you don’t want to do, it is always easier to focus upon
what you do want to do
Are You Presenting What Your Listener is Really Buying?
are very quick to emphasize the technical aspects of our message, but do
we really understand our listeners? Do we really know what they want
and what they need to hear from us?
you are presenting or selling to clients in a business to business
situation, this chapter will show you how to speak strategically as
opposed to just tactically You will also learn five very powerful
questions you can use with any client or prospect to get them to open up
and explain their gut level needs to you.
Presenting Technical Information to Non-Technical Listeners
major business initiatives and powerful programs are continually
retarded in their growth because the presenters are unable to translate
their technical information in such a manner that anybody listening can
People are quickly bored with the technical facts you lay before them.
As a result, they do not learn, they do not take action, and a terrific
program may fall flat on its face. In this chapter you will learn five
great techniques for taking your technical information and making it
interesting to non-technical listeners.
PowerPoint™ Technology . . . Bah Humbug
PowerPoint™ is one of the greatest visual aids ever invented. It is
also the one visual aid which is most frequently abused by the
presenter. Visuals that can’t be seen by the listeners, talking about
one idea when something totally different is on the screen, and worst of
all, dumping your entire presentation on PowerPoint™ and expecting
someone to gain from it.
this chapter you will learn how to use visuals other than PowerPoint™.
Something as simple and low tech as a flip chart can strongly enhance
your presentation and lead you to the results you desire.
Market Your Business by Speaking to Business Groups
Business, professional, social, and civic clubs are always looking for
speakers. A jeweler shares secrets of how diamonds were formed and are
ultimately brought to market, and why they are so darned expensive. A
car dealer talks about the tooling process that goes into designing new
models for each year. A computer company delivers a presentation that
shows the growth (or reduction) of humongous slow computers to highly
efficient eight-ounce laptops.
10 Ways to Destroy a Presentation
it comes to speaking, many people simply self-destruct and walk away
wishing they had performed better. Here are 10 ways you can destroy a
presentation . . . see if any of them apply to you. Most presenters
just want to get up there and “get it over with.” Do you fall into that
category? If so, some of these 10 ways to destroy a presentation will
most certainly point to you. Learn what you can do to make every
presentation an overwhelming success.
Don’t Let Timing Kill Your Presentation
is the best time to schedule a presentation to your client? If you are
one of several competitors making a business proposal, do you want to go
first, second, third, or last? If you are fortunate enough to have a
choice, here are some valuable tips that will help you make your
decision. Read this chapter and learn why most people want to go last
and why I, given a choice, will always present first, before all my
Learn the disadvantages of going just before or just after lunch and
what you can do to maximize your opportunities in those situations.
Dealing with a Difficult or Hostile Audience
As you go on in your
career and speak more often in public, sooner or later you are going to
find yourself addressing a group of people who don’t want to be there .
. . perhaps they don’t want you to be there either! Sooner or later you
will face an antagonistic, unhappy audience, remarkably unenthusiastic
about your ideas or presentation.
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